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2011
February
1st
Calorie Count Unveils Innovative Social Networking Platform for the Health and Wellness Community

NEW YORK–(BUSINESS WIRE)–Calorie Count (www.caloriecount.com), a free award-winning online health and wellness Web site with more than 3 million members, has launched Calorie Camp, the first interactive and educational healthy lifestyle social network with gaming elements.
NEW YORK–(BUSINESS WIRE)–Calorie Count (www.caloriecount.com), a free award-winning online health and wellness Web site with more than 3 million members, has launched Calorie Camp, the first interactive and educational healthy lifestyle social network with gaming elements.

Created to encourage an exchange of motivational feedback and support among its already-vibrant online community, Calorie Camp enables Calorie Count users to set and accomplish healthy living goals, publish their daily progress reports, and receive support and feedback from the Calorie Camp community. As an added motivation, users can earn points for their activities and redeem them for real-world products and services.

About The About Group

The About Group comprises the Web sites About.com, ConsumerSearch.com and CalorieCount.com. About.com is a valuable platform for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle.
The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, BostonGlobe.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.